For our client, geno kom Werbeagentur GmbH, we translated this motto into a trade fair presence for VR-Payment and brought it to life. The challenge was to take the brand presence to the next level with an authentic, clean and fresh trade fair stand. With a breathtaking visitor journey, which was highlighted by an embedded store system, the trade fair presence was convincing all along the line. Visitors were able to walk through different product areas, in which VR-Payment, with various sub-exhibitors and partners, presented the payment solutions of tomorrow. The two-storey stand also enabled a clear separation of product presentation and lounge areas. The new corporate identity of VR-Payment was also skillfully staged with large-format media surfaces.