For the appearance of Heubach at the ECS, we wanted to meet the high demands of the customer, despite a manageable booth space and a limited budget - all under the motto: "make it great, no matter what"! Despite a lot of content in a small space, the booth did not appear overloaded, but very open, which was able to set off the staged colors. With an individually assembled team of experts from Holtmann+, we created a complete new concept for the customer's appearance, including key visuals and a design guideline. Thus the colors and pigments formed the center of the creation and the fair appearance became the full success.