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bauforumstahl e.V.

Trade fair, trade fair design, sustainability
Is sustainable steel construction possible? At BAU 2023, "bauformustahl e.V." answers this question with "yes" and shows how sustainable steel construction is transferred into practice. As lead agency, Holtmann+ has taken over the holistic support of the joint stand at the world's leading trade fair for architecture, materials and systems.
bauforumstahl e.V.

At the Munich trade fair center from April 17 to 22, 2023, 2,250 exhibitors:inside from 49 countries presented their products and services under the key themes: "The Challenge of Climate Change", "The Future of Living", "Digital Transformation", "Resources & Recycling" and in this context addressed current trends, requirements and new impulses from the construction industry. With its trade show appearance, bauforumstahl e. V. confronts the prevailing criticism of the steel industry about excessively high emissions and, with the help of its booth concept, puts the focus on the durability and resource efficiency of steel construction.

Our experts at Holtmann+ set themselves the task of making our customer's product the center of attention. The aim was to make the diversity and advantages of the central element steel tangible and to focus on its durability and resource efficiency. The central theme of the stand was "Less Tüddel. More steel." and thus emphasized the impact of steel(r)ahlkraft. Recycled, sustainable, steadfast-all involving the main element of steel, with the stand construction also largely realized with the customer's product. Within a cycle, the recyclability and reuse of steel was to be illustrated.
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Thinking meets doing

We recognized the needs of our client "bauforumstahl e.V." even before the beginning of the cooperation. We not only took on the architectural implementation requested by the customer, but also started with the storyline and mapped out the entire staging of the trade fair stand with a central idea and further steps. The close cooperation with "bauforumstahl e.V." is part of the recipe for success of the project. Especially in the implementation we created shoulder to shoulder an outstanding exhibition stand. The use of the customer's steel resources coupled with our expertise resulted in a unique joint stand. The main and sub-exhibitors:inside paid into the stand construction with their core competencies.

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Further projects

Whether it's a trade fair appearance, roadshow, sales promotion,
launch event, sales conference or
hybrid event, we make it happen.
Networking
Community Building
Sustainability
Hybrid
Museum
Flagship store
Showroom
Roadshow
Interior fittings
Shopfitting
Exhibition
Exhibition design
World of experience
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We look forward to your questions and are happy to help.

Christian Hohmann
Your contact person:
Christian Hohmann
Director Client Relations

+49 511 74074-434
christian.hohmann@holtmannplus.de
Tina-Lisa Ulm
Your contact person:
Tina-Lisa Ulm
Client Relations Manager & Service Partner NürnbergMesse

+49 911 400835-224
tina-lisa.ulm@holtmannplus.de
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