The transformation of Holtmann+

Over the past three years, Holtmann+ has undergone an impressive transformation, evolving from an exhibition stand construction company with a focus on implementation to a full-service provider of LiveCom.

In doing so, we recognized the need to bring together experts from different fields: People. Do. Expertise...

Our goal is to create unforgettable brand moments by always keeping our finger on the pulse and understanding the future of LiveCom today. In order to meet the constantly changing needs and challenges of our clients in the dynamic landscape of live communication holistically and in the long term, we rely on a diverse combination of consulting and strategy, conception and architecture, design as well as project management and implementation. These elements enable us to offer 360° support for our clients. They are the core of Holtmann+ and our unique selling point.

Our customers' requirements for the mix of live communication have changed in recent years. The demand for sustainable concepts, the increased focus on digital components, the integration of AI and the transformation of existing formats have had a significant impact on the development of the event industry. Hybrid and digital formats have long since established themselves. Nevertheless, the traditional trade fair presence remains very important for many customers. Jörg Zeißig, CEO of Holtmann+, emphasizes: "Despite these developments, the trade fair retains its high status, as it is the most complex and immersive form of an event. Nevertheless, integration into a coherent communication concept is necessary in order to create lasting experiences. This requires an evolution of the trade fair format, as people are still looking for the opportunity to come together and interact in real time."

Focusing solely on the trade fair appearance is no longer enough to position a brand sustainably and effectively on the market. Integration into a coherent communication concept that works before, during and after the event is crucial in order to make the brand moment at the trade fair effective in the long term. A live communication strategy aimed at comprehensive support is required to ensure that the focus on trade fair participation becomes obsolete. A holistic strategy and implementation prove to be more efficient and sustainable in many respects. Louisa Lorenz, Corporate Communication and Network Manager at Holtmann+, adds: "The success of a brand always depends on a successful communication concept. We want to create brand moments that surprise, touch and are memorable, with a captivating story, innovative design and architecture that can be experienced."

Cris Vornkahl, CCO of Holtmann+, sees partnership at eye level with customers and service partners as the basis for the successful implementation of such a strategy: "Bringing together and exchanging perspectives is essential to ensure long-term success. This can only be achieved if all perspectives, whether from customers or visitors, are included." In recent years, Holtmann+ has challenged, transformed and developed itself in order to meet this demand for comprehensive customer care. We have left stand-by mode and emerged stronger from the crisis. "The transformation from an exhibition stand construction company with a focus on implementation to a full-service provider of live communication was unavoidable for us in order to meet the needs of our customers in our dynamic industry comprehensively and in the long term," explains Christian Hohmann, Director Client Relations at Holtmann+. "Our motivation is to take on the challenges of our customers and serve them with the appropriate expertise. Thanks to the horizontal expansion of our service portfolio, we can guarantee complete processing by our corresponding project teams, so that customers receive an all-round carefree package from a single source."