Wilhelm Fricke SE - Granit Quality Parts





In November, Granit Quality Parts, a division of Wilhelm Fricke SE, presented its innovative power at Agritechnica 2023. From the initial idea to the entire conception and implementation. We were able to accompany and support our customer Granit Quality Parts during their entire trade fair appearance at Agritechnica 2023, the world's leading trade fair for agricultural technology.  

A central element of the trade fair stand was the digital goods shelf, which demonstrated to visitors that Granit stocks a wide range of quality parts for these agricultural businesses and customers. As Granit Quality Parts was unable to show the entire product range at its stand, the company focused on networking, communication and digital presence with its trade fair appearance at Agritechnica. With stand elements such as an Open Lounge, a VIP Lounge and a Central Bar, places were created that invited visitors to linger and engage in a qualified exchange with the specialist audience

The messages at Agritechnica 2023 were clear and concise: 
Under the slogan "More than just spare parts", the aim was to emphasize that Granit Quality Parts not only supplies products, but is also a reliable partner that meets the individual needs of its customers by being passionately committed to providing timely and optimal solutions. 
"Future in motion" is more than just a slogan. It underlines Granit Quality Parts' continuous commitment to innovation and progress.  

The integration of a 100 Years Wall, which celebrated the company's centenary, inspired the trade visitors and encouraged them to look forward to the next 100 years. Thanks to the ingenious stand design created by the experts from Holtmann+, Granit Quality Parts was able to present itself as a consistent and future-oriented partner to the specialist trade and position itself as a reliable supplier for all future challenges.  


We looked after our customer Granit Quality Parts on an impressive 500 square meters at Agritechnica 2023 to immerse ourselves in a world of innovation, partnership and the future together with invited guests, customers and specialist trade buyers and to marvel at a wide range of new products.  

The added value of our concept for Granit:


+ Tradition meets the future - a stand that tells stories: 
With stand elements such as the 100 Years Wall and the presentation of future product innovations in one area, the stand not only reflected Granit Quality Parts' proven tradition, but also set clear signals for the future. Here, the past and the modern combine to offer visitors a unique experience. 

+ Focus on sustainability: 
With a focus on the reuse of individual stand elements, we were able to ensure that sustainability also came to the fore in this project.  

We are looking forward to your questions and we will support you with your project.


Your contact:

Tina-Lisa Ulm
Client Relations Manager

+49 911 400835-224




Holtmann GmbH & Co.KG
Adam-Stegerwald-Straße 9–15
30851 Langenhagen, Germany

+49 511 740 74 - 0


Holtmann GmbH & Co.KG
Beuthener Str. 61
90471 Nuremberg, Germany

+49 911 400 835 - 0