From the first idea via the entire conception through to the realization.
We were honored to accompany and support our client Fronius throughout its fair presentation at Schweissen und Schneiden 2023. An impressive trade show appearance whisking visitors away to a world full of innovation and technical sophistication.
With its trade show presentation, Fronius casts a spotlight on the urgent issues of our time: the skills shortage, health & safety, and sustainability.
Under the motto "Unleash your welding potential", Fronius, the global technology and innovation leader for forward-thinking welding technology, presented an impressive product variety of high-end welding solutions that put energy, materials and time to an efficient use while simultaneously countering the skills shortage in joint engineering.
Our experts at Holtmann+ focused on presenting and having the Fronius exhibits tested in a real work environment.
All demonstration spaces with live welding cabins, outstanding robot cells in live operation and further exhibits were staged with specifically developed laboratory lamps underscoring Fronius' technical innovativeness.
Besides the conceptual and architectural part, we also managed the entire stand evening and full catering for Fronius during the fair, turning a pure trade show presentation into a full-service offer for Fronius to impress its visitors with.
International experts for joining, separation and coating technologies met in Essen from September 11 to 15, 2023 at the world-leading tradeshow "SCHWEISSEN UND SCHNEIDEN", where Fronius triumphed with an impressive product variety of high-end welding solutions.
The added value of our trade fair stand concept for Fronius International GmbH:
+ The symbolic highlight: The Fronius visor cassette was the symbolic highlight of the stand and whisked visitors away to their fascinating product universe by architectural means. To do this, we translated the industry-specific element of a welding helmet's visor cassette into an outsize architectural statement. In combination with a 25 m long LED screen showing changing topics from the world of welding, this made for a striking and far-reaching distinguishing feature that will linger in memory
+ Experiencing exhibits up close: Creating a real work environment, jumping visitors into action, and testing products on site. The TIG Experience Box offering the DynamicWire certificate. Visitors able to test their welding skills. An absolute highlight of the entire event that raised the trade show experience to the next level and brought exhibits to life.
+ Full support for the customer: In addition to the conceptual and architectural part, we also looked after the entire stand evening as well as the full catering for Fronius during the trade fair.
A sustainable step ahead.
+ Sustainability through reuse: Thanks to the modular development of the furniture and exhibits, they can also be used flexibly outside the trade show period. Whether at other trade show booths or as an internal show room in the mold center.